With more than 47% of people watching online videos on a daily basis, video content is becoming a leading scheme for businesses in reaching target markets worldwide. Producing video content has undoubtedly become one of the most effective tactics to engage viewers all the way.
It is estimated that adding videos to your content can drive up to 150% more organic traffic to your website. Till 2017, online videos have drawn up to 69% of international consumers and this ratio increased by about 80% within 2019.
These ratios show amble grounds to assume that video content optimization will rule the latest SEO trends in 2020. If you are still detached from this amazing tactic, it is high time you utilized the amazing perks of video content to boost your SEO rank. The following steps should be kept in mind when you are ready to implement your video content strategy:
Tips for Video Content Optimization for SEO
1. Pick A Legit Hosting Platform
If you are a beginner in video content optimization, you should know that choosing a hosting platform is the initial and most important step. When choosing a hosting platform, there are some things that you need to determine first.
If your goal is simply to increase brand awareness, there are a few platforms that can fit your objective, but adversely, they are not much effective for improving your website traffic. For instance, Vimeo and YouTube are great hosting platforms for gaining brand popularity, whereas Wistia and Dailymotion promise to drive more traffic to your website.
You might be also interested in: The 4 Most Important SEO Concepts Every Beginner Should Know
2. Ensure An Engaging Thumbnail Image
The thumbnail image is the very first object a searcher will view. Therefore, it plays a crucial role in urging a viewer to click or avoid the video. You can consider your video thumbnail as the cover of a book, which is essentially the viewer’s first impression. The thumbnail catches a person’s eye even before the video’s title does. So, thumbnail images are clearly more important than the title of the video or even the video description. So, it ought to be convincing, persuasive and, of course, relevant to your video context.
3. Put Up A Catchy Video Title
Right after noticing the thumbnail, people read out the title and then click it only if they find the title credible and relevant to their search. It illustrates the importance of a good title. Conduct an in-depth keyword research to find the trendy and most searched keywords.
Try to place the main keywords in the title so that it comes in higher ranks when anyone is searching for it. Besides that, try to keep it catchy and instructive enough that people feel eager to check out the video.
4. Insert A Persuasive Video Description
Meta description also plays a significant role in boosting your video ranking. If you can round up every possible keyword your target markets are likely to search in your description, your video is confirmed to rank higher in SERPs. However, do not just add keywords to your descriptions randomly.
Mention them in a well-ordered and consistent way so that your meta description comes out as an impressive piece of writing. Also, make sure to compose the description in a tone that engages people and encourages them to click it right away.
5. Make Sure To Add Video Transcript
Video transcript is the text version of the words enunciated throughout your video. Adding a transcript to your video is a must because, on one hand, it will make your video more engaging to the viewers, and, on the other hand, it will ensure viewer access to a wider range of content. Furthermore, it can also lead to a higher rank on SERPs. So, it is a must for SEO videos.
6. Assure That The Video Is In The Focus
While embedding a video along with your content, make sure to place it in a highlighted spot in the post. When a viewer visits your website to watch your video and ends up scrolling to look for it, they want to be able to find it instantly. If they can’t, they probably won’t stop at your website a moment longer; sharing your video is completely beyond imagination.
This is how video placing influences the ranking on the search engine results pages. So, it is obvious that video placing is another very important aspect of your SEO video.
7. Make Sure Your Page Is Optimized For SEO
To get a higher position on the search engine results pages, you must ensure that your page is optimized accordingly. There are several steps you need to keep in mind for SEO optimization, including adding keywords throughout the post, adding a suitable title, subheading, meta descriptions and more. In addition, you need to restate the keywords and keyword phrases as much as possible in the post to ensure effective optimization. In general, the keyword needs to be written three times per page for SEO.
8. Make Sure The Video And The Adjacent Post Both Are Relevant
In any case, if your post is not relevant to the video you embedded, it will not rank high in SEO. Your post is supposed to be on the same subject as the video. Only then, the same keywords will be repeated over and over again in your post. And then, these keywords will ultimately drive your post to a higher ranking on the search engine results pages. So, when embedding a video, make sure both the post and the video are on the same subject.In conclusion, since it is anticipated that video content optimization will be a driving force in SEO in 2020, we have rounded up some of the key tips for video content optimization. Essentially, all you have to do is pick the right hosting platform, add a persuasive thumbnail image, title and meta description and, finally, make sure the accompanying post too is optimized for SEO. Follow these tips and you’re good to go!